Alison Freeman


“It’s not about how bad you want it, it’s about how hard you’re willing to work for it.”

– Unknown

Alison Freeman

USA TRIATHLON Level II Certified Coach

When it comes to triathlon I think it’s really important to look for a win everywhere. For example, committing to taking on a new race distance, stretching yourself to tackle tough workouts, or sticking with a six to nine month training plan. These are all wins! And when you work around obstacles that life throws in your path, and you still make it to the starting line of a race, THAT is a really big win.

Certainly seeing your goals come to fruition on race day is the ultimate payoff, but if you don’t acknowledge the milestones along the way, you’re missing out an amazing part of the journey.

I see training as an endurance event of and by itself. Staying consistent and motivated over 20+ weeks is challenging at best, especially when the majority of that training is on your own. When you’re training in a vacuum, it’s difficult to view yourself and your workouts objectively. With a coach on your side, you’ve got built-in accountability and a whole lot more.

Ultimately, I think of my role as coach as being a partner in a quality assurance program. It’s my job to keep an eye on the big picture and the goals you want to achieve. But part of that process also involves the smaller pieces, continually assessing and making adjustments as needed to ensure that progress stays on track. I also like to plan for the the good side of the equation by getting to know my athletes and their comfort zones, and then building positive experiences into their training plan.

There’s no way to eliminate the hard work in training but by staying connected, focused and consistent, we’re both banking on a WIN!


  • USA Triathlon Level II Certified Coach
  • Training Peaks Level II Certified Coach
  • Ironman University Certified Coach


  • Long-course athletes (70.3 and Ironman Distance)
  • Athletes looking to compete in their first 70.3 or Ironman distance event
  • Middle and Back-of-the-Pack athletes
  • Athletes new to triathlon
  • Athletes with non-traditional and/or time-constrained schedules


  • 4x USA Triathlon Age Group National Qualifier (Olympic Distance)
  • 4x Ironman Finisher
  • 14x 70.3 Distance Finisher
  • World Triathlon Corporation All-World-Athlete