Mental Skills Performance Coach Will Murray often hears triathletes saying that the sport is at least 50% mental and 50% physical, but he has come to notice that athletes spend very little (if any) time doing mental training. Fortunately, it’s easy and fast to train-up your mind to help you achieve your triathlon goals. He’s been lucky enough to bring mental conditioning techniques to first-time athletes and Olympians, kids and seniors, triathletes who want to finish the race, and those who are gunning to win.

Will is a USAT Certified Coach, holds a practitioner’s certificate and more than 100 hours of advanced training in Neuro-Linguistic Programming, a certified administrator of the Reconsolidation of Traumatic Memories Protocol. Will is co-author, with Craig Howie, of The Four Pillars of Triathlon:  Vital Mental Skills for Endurance Athletes and Uncle: The Definitive Guide for Becoming the World’s Best Aunt or Uncle.