D3 Founder and Head Coach Mike Ricci learned much about coaching and life from legendary track and football Coach Al Morro. Coach Morro’s favorite quote was, “the 5 Ds are important to perform well, not only on the field but in life too.” He taught athletes about desire, dedication, determination, discipline, and drive.

In 2000, as Coach Ricci’s enthusiasm for and success in triathlon grew, and his ability to help triathletes achieve their goals flourished, he needed a name for his triathlon coaching business. He realized he had the answer by paring down the 5 Ds to the most essential methods needed for success in triathlon: Desire, Determination, and Discipline. D3 Multisport, Inc. was created!

It is no coincidence that Team D3 colors are red, white, and blue. Coach Ricci served in the United State Marine Corps and is a Veteran of Operation Desert Shield and Operation Desert Storm. Having learned the value of teamwork and discipline through this experience, he brings that to his coaching and has created a community of athletes who care about one another. The colors are a nod to his patriotism.

Through these experiences and working with thousands of athletes, D3’s coaching philosophy has remained consistent. We help you get the most out of your available training time, emphasizing high-quality, effective training sessions. We combine the most current research, technology, and triathlon training techniques with proven race strategies to help our athletes reach their goals. We create race plans with our athletes that our executable and that will leave them hungry for the next race.