your success team

Our experienced and passionate coaches have been providing cutting-edge training programs for over 22 years.

Coach Mike holding a clip board

our mission

Use evidence-based training science, technology, and wisdom to guide our athletes toward their multisport goals. Inspire others through our community of athletes who are great ambassadors of the sport.

desire

The ability to reach for big goals and be part of a passionate triathlon community.

determination

Doing your best, no matter what training and racing throws at you.

discipline

Following the D3 coaching philosophy and executing your race plan.

our story

Developing Athlete Success Stories For Over 22 Years

D3 Founder and Head Coach Mike Ricci learned much about coaching and life from legendary track and football Coach Al Morro. Coach Morro’s favorite quote was, “the 5 Ds are important to perform well, not only on the field but in life too.” He taught athletes about desire, dedication, determination, discipline, and drive.

In 2000, as Coach Ricci’s enthusiasm for and success in triathlon grew, and his ability to help triathletes achieve their goals flourished, he needed a name for his triathlon coaching business. He realized he had the answer by paring down the 5 Ds to the most essential methods needed for success in triathlon: Desire, Determination, and Discipline. D3 Multisport, Inc. was created!

It is no coincidence that Team D3 colors are red, white, and blue. Coach Ricci served in the United State Marine Corps and is a Veteran of Operation Desert Shield and Operation Desert Storm. Having learned the value of teamwork and discipline through this experience, he brings that to his coaching and has created a community of athletes who care about one another. The colors are a nod to his patriotism.
Icon graphic illustrating the D3 values
Through these experiences and working with thousands of athletes, D3’s coaching philosophy has remained consistent. We help you get the most out of your available training time, emphasizing high-quality, effective training sessions. We combine the most current research, technology, and triathlon training techniques with proven race strategies to help our athletes reach their goals. We create race plans with our athletes that our executable and that will leave them hungry for the next race.

award winning coaching staff

Mike Ricci

USAT Level III Elite Coach
USAT Coach of the Year

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Mike

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Jim Hallberg

USAT Level II Certified Coach
5x Age Group National Champ

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Jim

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Brad Seng

USAT Level II Certified Coach
4X USAT COLLEGIATE Club
NATIONAL CHAMP COACH

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Brad

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Dave Sheanin

USAT Certified Coach
USAT COMMUNITY IMPACT
COACH OF THE YEAR

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Dave

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George Epley

USAT Level II Certified Coach
USA Cycling Elite Level 1 Coach

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George

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Susan Williams

USAT Certified Coach
Olympic Bronze Medallist

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Susan

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Simon Butterworth

USAT Certified Coach
2x Ironman World Champion

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Simon

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our D3 coaches have:

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133

Years of coaching experience

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75

Combined ironman finishes

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962

combined multisport finishes

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performance services

Megan Dopp

Registered Dietician
Certified Functional Medicine Practitioner, IFMCP

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Megan

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Nick Suffredin

Race Day Fueling Expert

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Nick

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Will Murray

NLP Certified Practitioner
USAT Certified Coach

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Will

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athlete experiences

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For the last two years, Coach Mike has helped me develop well thought out race plans that have increased my performance and allowed me to have very successful races.  Until working with Coach Mike, I never understood the complexities around developing race plans that incorporate effort, nutrition, and hydration.  These components are all interconnected to each other and are dependent on race distance.  Coach Mike was instrumental in helping me determine the right efforts for my fitness levels for both short (sprints and Olympic distance) and long course (half and full distance Ironman) racing.  To this day, his advice is essential as my fitness levels and capabilities are continuously changing.  These changes have a direct impact on my race plan.”

scott, 1-to-1 coached athlete

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I feel great! Anyone who asks about my Ironman has heard me tell them that I felt that my coach perfectly prepared me to finish feeling good and smilin'!

Nicole, 1-to-1 coached athlete

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I've never had a better race.  I felt great all the way through it.  My nutrition plan worked perfect and the wattage on the bike was just an awesome thing to have. Overall I beat my last half time by over an hour. I think 1 hour and 5 min. to be exact.  I finished 24/110 age group starters and 112/1000 starters.  Your coaching has definitely elevated my game and should put me in a great position for the Steelhead half in 3 weeks.  D3!

Jeff, custom training plan athlete

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I wanted to say thank you for calling me last New Years Eve.  You may not remember that call, but I do. You freely and openly gave me advice about my bike, and IMLP, and answered my questions. I also need to thank you for matching me up with my coach. He has been a great coach; supportive,  answered my questions and always replied to my emails quickly. I am officially an Ironman finisher!  It was a tall order to fill. There were definitely days when we both questioned how this journey would end. Its been almost 2 weeks now and I still have a giant grin on my face, and I'm still replaying the video of Mike Reilly calling my name at the finish line.

joanie, 1-to-1 coached athlete

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